CI
The Corporate Identity (CI) of DaehanSteel reinterprets a flexible shape of steel bars with a frame and utilizes it as a graphic motive and a signature. By embodying processed steelbars, the CI demonstrates DaehanSteel's pride and enthusiasm for steel and confidence toward our customers.
Logo type
The English logo of DaehanSteel is a key element of communication that a global company must have. The single use of the English logo is strongly recommended. As the logo is used as a top priority in various communication situations, it successfully symbolizes Daehan Steel, the forward-looking steelmaker which pursues dynamism.
- * This guide prescribes basic principles of the CI and detailed guidelines for application thereof. It will serve as a guide to maintain and convey the image of Daehan Steel. Therefore, although it can be utilized within the suggested limit, the use of the CI should be carefully considered because excessive modification to the CI might impede its initial purpose.
Color
The colors provided in the guide should be used to maintain the CI in a continuous manner. For a more accurate reproduction of colors, they should be compared with the Pantone color matching system to determine the visual identification.
Basic Colors
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- CMYK :
- C0 / M0 / Y3 / K7
- RGB :
- R244 / G244 / B240
- Pantone P
- Warm Gray 1U
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- CMYK :
- C0 / M85 / Y100 / K0
- RGB :
- R255 / G75 / B25
- Pantone P
- 172U
Auxiliary Colors
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- CMYK :
- C0 / M0 / Y3 / K15
- RGB :
- R220 / G220 / B215
- Pantone P
- Warm Gray 2U
-
- CMYK :
- C0 / M0 / Y4 / K18
- RGB :
- R214 / G214 / B207
- Pantone P
- Warm Gray 3U
-
- CMYK :
- C0 / M0 / Y0 / K40
- RGB :
- R167 / G169 / B172
- Pantone P
- 421U
-
- CMYK :
- C0 / M0 / Y0 / K70
- RGB :
- R109 / G110 / B113
- Pantone P
- 424U
English Font
To maintain the CI in a continuous manner, an exclusively designed style is used in light of readability and aesthetics. As for English, DaehanSteel's exclusive Frame style is used as well depending on usage.
- - All the rights including the intellectual property right for Frame style are reserved to DaehanSteel.
- - Frame style is provided free of charge exclusively when it is used by an individual for non-commercial use.
However, an act of selling Frame style or charging or receiving it for return of copying and distribution, for any reason, is prohibited. - - Frame style is not allowed to be used for commercial use on prints, advertisements and online.
- - With the exception of DaehanSteel, , for any reason, arbitrary modification and editing of Frame style are prohibited and it should be used as it is upon distribution.