THE KEY WORD FOR THIS YEAR’S DIRECTION IS “PROFITABILITY.” RNRNOUR MAIN GOAL IS TO ACHIEVE MAXIMUM PROFITABILITY IN TERMS OF SALES GENERATION AND BY HARNESSING ON THE EFFECTIVENESS OF THE TOP PROJECTS IN THE PRODUCTION.RNRNDURING THE FIRST QUARTER, WE HAVE ALREADY ACHIEVED POSITIVE PERFORMANCES. HOWEVER, WITH THE CURRENT BUSINESS ENVIRONMENT, RESULTS MIGHT JUST BREAK-EVEN IF THE PRICE OF THE IMPORTED REBARS CONTINUOUSLY FALL AS WELL AS THE PRICE OF THOSE IN THE DOMESTIC MARKET. AGAINST THIS DRAWBACK, WHILE SELLING PLAYS A VERY IMPORTANT ROLE, THE KEY IS TO BE ABLE TO CUT ON COSTS THROUGH CONSTANT NEGOTIATIONS WITH OUR CUSTOMERS AND TO PRESERVE THE PRICES.RNRNTHEREFORE, THE SECOND QUARTER IS THE TIME FOR US TO PERFORM BOTH WAYS, ABOUT THE PRICE AND THE QUANTITY. WE WOULD NOT BE ABLE TO CREATE DIFFERENTIATION IF WE SIMPLY SELL REBARS. IN ORDER TO DO SO, WE SHOULD STRATEGICALLY CONCEPTUALIZE VARIOUS APPROACHES IN PROSPECTING NEW CUSTOMERS AND MAINTAINING THE EXISTING ONES.RNRNTO ACHIEVE PROFITABILITY (CUSTOMER) IN THE SECOND QUARTER, WE NEED TO MAKE ALL-OUT EFFORTS AS STATED BELOW:RNRN1. TO RATIONALIZE THE PRICE OF SHOP DRAWING AND PROCESSING SERVICESRN2. TO WIN ORDERS FOR PROJECTS IN YEONGNAM REGION, SPECIFICALLY OFFERING HIGH-STRENGTH REBARS RN (SD 500-600)RN3. TO DEVELOP SOLUTIONS THAT WILL CREATE DIFFERENTIATION FROM COMPETITORS AND GAIN UPPER HAND IN THE MARKETRN4. TO STRENGTHEN RISK MANAGEMENT RNRNEVEN THOUGH WE ARE FACING DIFFICULTIES IN THE BUSINESS ENVIRONMENT, WE STILL CAN GET A GOOD CHANCE WHEN WE DO OUR JOBS MORE EFFECTIVELY. IT WOULD NOT BE EASY TO OVERCOME THE CURRENT MARKET CRISIS IF WE ONLY DEPEND ON REBARS. RNRNWE HAVE TO ASSURE OUR CUSTOMERS THAT WE ARE NOT SIMPLY A SELLER OF REBARS BUT ALSO A SOLUTION PROVIDER WHO CAN CREATE VALUES FOR THEIR BUSINESSES. WITH THIS, I HOPE EVERYONE WOULD FACE UP THE CHALLENGE AND DO ALL THEIR BEST. RN